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Trends in the hemp cosmetics market in Latin American countries

15.07.2020

Ecuadorian liniyka by looking for hair on the basis of old hemp grain

The motivations of the national cosmetic brand are similar, which over the past three years has brought to the market of our country 15 types of cosmetic products made on the basis of the exclusive properties of hemp seed and its derivatives. It was this company that developed the concept of further development of the market for hemp cosmetics in our country, based on experiments conducted by specialists of the information and analytical platform Hemp Consulting in the framework of the study “Hemp beauty industry in the world and in Ukraine (from the use of derivatives of grain, young shoots and roots in cosmetic formulations) , to the "green mass" cannabisa "). 

Laboratorios Beautik (LB) launched a new line of hair care cosmetics in Ecuador. The company introduces to the Latin American market shampoo, conditioner, hair styling creams and hair masks, which are produced based on the properties of hemp seed derivatives. At the initial stage, LB produced about 20 thousand units of each of the above cosmetic products, placing them on the shelves of retail and wholesale stores throughout the country.

It should be noted that the start of the production of the above line of cosmetic products came a few weeks after changes in the country's regulations came into force in Ecuador, which regulated the possibilities for the cultivation, processing, production, sale, and export of technical hemp.

Considering the absence of our own industrial crops of technical hemp, the raw materials used for the production of cosmetics are currently imported from Germany. In order to create formulations for the cosmetic products launched on the market, the company was forced to study the characteristics of raw materials, therefore, since 2019, representatives of Laboratorios Beautik have actively cooperated with the national Agency for Regulation, Control and Supervision of Health (Agencia Nacional de Regulación , Control y Vigilancia Sanitaria, Arcsa) of Ecuador.

Commercial and Marketing Manager of Laboratorios Beautik Gabriela Paucar notes that the decision to use derivatives of organically grown hemp seeds for the creation of cosmetics intended for hair care was made because hemp raw materials are rich in essential fatty acids Omega 3, Omega-6 and Omega-9, which are in the ideal proportion for the human body. For example, hemp oil is added to other ingredients to create a cosmetic formulation at a temperature of 40 degrees, so that hemp protein derivatives do not change the properties established in it by nature. It is in the hair care line that you can use these advantages as efficiently as possible, and in the course of using the gamut of components found in the hemp grain, the substances "nourish the hair with health", as a result of which the hair looks great, and, among other things, these products effectively cope with all problems not only hair, but also scalp.

Commentary of experts of the Association "Ukrainian technical hemp"

At the moment, Laboratorios Beautik exports its products to fourteen countries and plans to increase the company's profits by $ 6 million with the help of hemp cosmetics lines this year. The LB management does not plan to stop at a line of products that specialize only in working with hair. ... In the near future, cosmetic preparations for personal hygiene, face and body care will be launched on the market. There are plans to develop and market cosmetic products, which will include plant cannabinoids.

Actions for the introduction of hemp products by one of the most successful cosmetics companies in Ecuador to the Latin American market are absolutely logical and pragmatic. The motivations of the national cosmetic brand are similar, which over the past three years has brought to the market of our country 15 types of cosmetic products made on the basis of the exclusive properties of hemp seed and its derivatives. It was this company that developed the concept of further development of the market for hemp cosmetics in our country, based on experiments conducted by specialists of the information and analytical platform Hemp Consulting in the framework of the study “Hemp beauty industry in the world and in Ukraine (from the use of derivatives of grain, young shoots and roots in cosmetic formulations) , to the "green mass" cannabisa ").

Обучение в рамках "Конопляного Университета"
15.09.2020

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