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Новости/Аналитика

Trends in the edible cannabis leaf and flower market

13.07.2020

The number of “edible” products sold that includes medical cannabis is about 1% of the total sales of leaves and flowers, as recorded by Canadian officials in the (medical + non-medical hemp) category. The growth of the market for non-medical “green mass” of cannabis is impressive, which before the outbreak of the pandemic increased by almost half every month (January - 142%; February - 150%).

On the pages of the specialized electronic edition of Ukrainian cannabis growers, the question of customer preferences in the use of cannabinoid products has already been raised... In particular, the number of consumer inquiries regarding the purchase of cannabidiol was analyzed in the context of the search for various groups of goods. The studies carried out by our foreign colleagues indicate that it is precisely the requests regarding food products that contain drug-free cannabinoids and, accordingly, have a significant therapeutic effect. Based on the above tendency, the editors turned to the specialists of the information and analytical platform Hemp Consulting with a request to provide more complete information about this market segment and point out the trends that are manifested in this area of ​​modern hemp breeding.

The rapid growth of the global market for food products containing non-drug cannabinoids can be divided into several key segments:

- food products, which include the leaves and inflorescences of industrial hemp;

- food products, the formulation of which includes leaves and inflorescences of therapeutic hemp;

- food products in the formulation of which the leaves and inflorescences of medical hemp are included;

- food products, which include the "green mass" of legally grown psychoactive cannabis varieties;

- Foods containing a full spectrum isolate;

- food products, the formulation of which includes separately taken cannabinoids.

According to some experts, the volume of edible hemp green mass sales will increase from $ 1.2 billion in 2019 to $ 4.7 billion in 2024.

The abovementioned market is developing in the most indicative way in Canada, therefore it is the indicators regularly published by the government agencies of the country of the “maple leaf” that it makes sense to cite as an example in order to at least partially understand the trends taking place in the above market.

Dynamics of sales of the edible market of hemp leaves and inflorescences 

Sales table of the "edible" market of hemp leaves and inflorescences

An elementary analysis of the data in the table and diagram shows that the amount of “edible” products sold in the formulation of which medical cannabis is about 1% of the total sales of leaves and inflorescences, recorded by Canadian officials in the category (medical + non-medical hemp). The growth of the market for non-medical “green mass” of cannabis is impressive, which before the outbreak of the pandemic increased by almost half every month (January - 142%; February - 150%). 

Commentary of experts of the Association "Ukrainian technical hemp"

The data presented by the experts of the information and analytical platform Hemp Consulting show that the registration of therapeutic hemp varieties in Ukraine is extremely timely. There is little left to do - initiating the formation of a departmental regulatory and legal framework capable of regulating consumer preferences and creating a new, dynamically developing sector of modern cannabis growing in our country.

Обучение в рамках "Конопляного Университета"
15.09.2020

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