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Новости/Аналитика

Individual touches of hemp market trends in 2020

05.12.2019

As the CBD market becomes oversaturated, companies producing hemp products market products rich in other drug-free cannabinoids. For example, over the past few years, they have been actively promoting themselves through the sale of various groups of goods rich in other non-drug cannabinoids (cannannabigerol, cannabichromene, cannabivarine, etc.), terpenes, finols, flavonoids, etc.

Over the past few years, the trends of the global market for the most highly profitable agricultural crops have been monitored on the pages of the profile electronic publication of Ukrainian hemp breeders. In anticipation of the upcoming 2020, we will share just a few of the most obvious elements of the global hemp market, which will set certain trends in the national raw materials market, as well as final products made on the basis of various biological, physical, technological, therapeutic, as well as other properties of technical hemp. For a number of signs, it is very doubtful that in 2020 the possibility of using plants for medical and scientific purposes will be “launched” in our country, so the following trends so far relate exclusively to the market for the use of industrial hemp for industrial purposes.

Product Safety

A modern consumer of any product he buys is primarily concerned with information about where the nutrients or therapeutic substances come from and how. That is why the “trademarks” are trying to demonstrate to their consumers on the packaging, in the advertising ordered for the promotion of various product items, environmentally friendly, localized production, declaring to the customers the naturalness of the product, its safety and adequate price. A similar global trend will affect the hemp industry as well, as buyers of various commodity items are already raising questions to producers and sellers about the need to provide information on the origin of hemp raw materials, plant cultivation methods, product composition, and also a significant amount of other information , which is able to convince the customer to purchase the goods from a particular manufacturer or in a clearly defined retail or wholesale network. 

The growth in the consumption of hemp products with therapeutic properties

In economically developed countries, one of the largest demographic groups buying hemp products is consumers over 40 years old, using the therapeutic properties of hemp plants to localize various kinds of pain, as well as normalize sleep. It can be said with a considerable degree of probability that this tendency will not only intensify, but will also undergo certain fundamental changes. This refers to the trend according to which consumers are striving to replace prescription and over-the-counter drugs with products, cosmetic preparations, biologically active additives that have significant therapeutic properties, primarily those made on the basis of therapeutic hemp leaves and inflorescences. 

Hemp-free hemp as the basis for solving various consumer mental problems

Today, one in five Americans claims to use the therapeutic properties of hemp in the first place in order to solve their psychological problems associated with mental imbalance, as well as inadequate reactions to various kinds of irritants - various manifestations of unreasonable anxiety. The psychological burden in modern society is clearly not decreasing, but is increasing significantly annually. Observing for a long time patients in economically developed countries who used the therapeutic properties of technical hemp, we can talk about the normalization of their nervous system and general health effects on the body of food, cosmetic, as well as other drugs made on the basis of leaves and inflorescences of plants grown on the territory of our country. That is why it is not difficult to predict that even more people than in the past period of time will turn to plant materials, which have a significant effect on the soft correction of the psychological state of the human body. 

Launch of hemp products rich in therapeutic properties different from CBD

Cannabidiol (CBD) has been the craze of the past few years in the economically developed countries of the world. As the CBD market becomes oversaturated, companies producing hemp products market products rich in other non-drug cannabinoids. For example, over the past few years, they have been actively promoting themselves through the sale of various groups of goods rich in other non-drug cannabinoids (cannannabigerol, cannabichromene, cannabivarine, etc.), terpenes, finols, flavonoids, etc.

Structuring and consolidation of the global hemp market

Throughout 2019, there were a lot of signs of a slowdown in the development of the hemp industry. By the end of the year, this trend is so clearly manifested that the relevant hemp consulting company in our country published similar signs in the material “Recession or correction of the medical cannabis market”. The naturally impending problems of the global hemp market will be used by foreign companies pursuing a competent financial policy in order to improve their positions, occupy a large market share, and initiate the development of new promising economic sectors in the field of modern hemp breeding. The history of this kind of previous crises in other markets suggests that in 2020 there will be a lot of mergers and acquisitions in the hemp market. In addition, a number of companies that cannot be reorganized, who do not have the appropriate resource (intellectual, financial, other) will be forced to leave either individual sectors of the hemp market or completely cease to exist.

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