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Новости/Аналитика

Hemp for ... face. How Ukrainian cosmetics brand conquers Austrians and French

01.10.2019

Our sales in Ukraine have tripled since we launched the line of natural cosmetics based on the therapeutic properties of hemp in 2017.

We already wrote how buyers of hemp shoes and joked about whether it would be possible to smoke shoelaces from their eco-friendly sneakers . Also, together with an expert, they figured out how to earn money on technical hemp (one that does not contain psychoactive substances) - legally.

And how do you ... hemp cosmetics ? Ukrainian cosmetic company undertook to do this together with the Ukrainian Technical Hemp Association . How products act on the skin and whether there will be the effect of drug intoxication from it (a joke, of course, will not), we figured out the manufacturers. 

Alexander Ignatyuk - President of the Ukrainian Technical Hemp Association, Director of the Hemp Supermarket .

The purpose of his organization is to protect the interests of manufacturers working in the field of industrial hemp breeding. Also, Alexander Ignatyuk supervises the work of Hemp Supermarket , an online platform where you can buy various cannabis products of Ukrainian origin . He founded a  line of hemp cosmetics together with the company "Natural Cosmetics". 

Oksana Svidina, Commercial Director, Natural Cosmetics, Together with colleagues from the company, developed organic cosmetics formulas based on seeds and their derivatives ( oil , protein , oilcake ) of industrial hemp . Now the company produces 15 cosmetic products , which are based on the unique properties of technical hemp .

Who first woke up, that and slippers 

The idea to produce hemp cosmetics came to my mind when Romanian and Czech cosmetic companies started to “storm” me . They wanted to sell their own hemp cosmetics on the territory of Ukraine , and “ Hemp Supermarket ” (on this site you can buy hemp products - from food to sneakers ), they say, let them make money on its distribution.

There is a stereotype that supposedly if you buy a product in Korea or the United States , it will be better than if it were made in Ukraine. Although, in fact, everything is the same there that we have - the difference is only in advertising budgets. "Synthetics" + promotion is the whole secret of their success.

Therefore, instead of selling synthetics “under the flag” of hemp organics with Romanians and Czechs , we found each other with the company “Natural Cosmetics” . The decision to start joint activities was made in early 2017.

A couple of months later, at the Agro 2017 exhibition, only product boxes came to me - there were no jars or cosmetics themselves. I put them on "Agro 2017" to watch, hemp cosmetics will be interesting to people . And it caused a stir - dozens of people asked what kind of cosmetics , where to buy, what effect. They were surprised when they learned that Ukrainian production ...

Then in June I launched 11 kinds of natural cosmetics based on protein and hemp oil .

And in September, the same Czechs , Swedes and Romanians went to the Intersharm Ukrainian beauty exhibition with the hope of selling their synthetic product, and here we are with natural cosmetics ! Who first got up, that and slippers!

Domestic organics or foreign synthetics? 

A cheap cream is made on the basis of a base, which includes stearic acid. It was with such creams that the Czechs and Romanians wanted to come to us in 2017.

We basically do not use a cheap synthetic base in our creams , which is why our product is not so cheap.

Draw your own conclusions, hemp line cream for the face or scrub will cost you 270 hryvnias, shampoo 76 hryvnias, and facial milk - 130 hryvnias. However, the product is high-quality - and most importantly, its quality is confirmed by certificates from leading Ukrainian laboratories. Despite the price higher than usual for care products, our products are sold well in the market.

Who is suitable for hemp cosmetics

The main feature of hemp seed is the beneficial components that are in its composition: a large number of polyunsaturated fatty acids, a kaleidoscope of vitamins, minerals and amino acids.

This means that the effectiveness of the cream with cannabis can compete with anti-aging serum or procedures for the prevention and smoothing of wrinkles.

Moreover, due to the fact that we use technical hemp seeds , there are no psychoactive effects of the use of hemp products .

It is proved that the skin after applying cosmetics with hemp elements becomes more elastic, rashes pass quickly, excessive dryness disappears.

Therefore, when we tested cosmetics in laboratory conditions, we obtained the expected results: products based on seeds of industrial hemp really restore skin elasticity, nourish it perfectly and have a powerful healing effect. 

Users say that our cannabis scrubs are great for the skin, and hand butters ( like cream , only fatter) are also a universal product that will be useful. But about the creams " day - night " - our cosmetologists do not recommend using them for people with oily skin. But for people over 40, this line is just a find - depleted and dry skin really becomes more elastic.

We recently launched four new products: foam for intimate hygiene , shampoo , balm and a hair mask . Studies in the laboratory showed that an organic formula with hemp oil improves the structure of hair, reduces hair loss and removes dandruff - in a word, makes hair healthy and beautiful. But again, due to the saturation with natural oily components, shampoos are  best suited for dry and damaged hair. 

Europe wants only one thing from us

Only raw materials, not the product itself . Now we have many requests from abroad for the production of  our cosmetics - both from France , and from Austria , from Israel and America .

But here is a nuance: for each country you need to make your own quality certificate. And these are quite significant amounts. If you plan to sell cosmetics in Moldova and Romania , you need one type of certificate for Europe - others. Therefore, we are sending so far only test batches - a lot of trouble, too substantial financial investments are needed.

The foreign cosmetic business openly says: say, make us 20 tons of cosmetics and a certificate - and we will think about whether we will buy your products .

They want us to not only make quality certificates at our own expense, but also to sell them cosmetics with minimal profitability - as exclusively raw materials! And they, having packaged in their containers, will already be engaged in sales, selling it many times more than it would cost in Ukraine.

And they want to leave the added value to the local producer so that he pays taxes. Of course, we are not interested in working under such conditions.

Promotion of hemp cosmetics

Our sales in Ukraine have tripled since we launched the line of natural cosmetics based on the therapeutic properties of hemp in 2017.

Now we are exhibiting at Ecotovary stores in the Dnieper and in Odessa. And, of course, small shops in Kiev and orders  on the site .

We are also looking for new customers, going to other cities and explaining what the hemp cosmetics are different from usual, we conduct specialized master classes . 

Of course, we could exhibit in large chain stores, but this will make the final product itself much more expensive. Yes, and in the supermarket you pay for the place, but whether your investments will pay off or not is another question.

Now in Ukraine we are having competitors and are starting to produce hemp cosmetics - so far at the “handmade” level. But the market will put everything in its place - when you give high-quality products at the lowest price , you do not need to be afraid of any competition. There are already supporters of natural hemp cosmetics , who say that products from other companies do not work as well as ours.

Источник: 
Author: 
Diana Gulbіanі
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